INVENTORS (Engineers, Physicians and Professionals)

PRODUCTS

Inventor Product Development Tool Kit:

PLS offers time-pressured professionals the assistance they need to better develop, define, document and present their ideas to effectively market their ideas to manufacturers. PLS has packaged a kit of product development services and information. With this kit:

• We provide you with information on the patent process so you can file a patent application in a few days to a few weeks
• We provide you with materials essential for defining and documenting your idea
• We match you with an engineer and prepare your CAD drawings and 3D models to document your invention
• We guide you through a marketing analysis
• We help you prepare your presentation for a meeting with a manufacturer
• We provide you technical skills to help sell your idea
• We provide you with information on engineering and product development so you are more informed and knowledgeable at your meeting
• We assign a product development engineer to coach you through the initial process

Starts at $2,500 (for a basic mechanical medical device with less than ten parts)

ADDITIONAL SERVICES

• We perform market segmentation and commercial feasibility studies
• We introduce inventions to major manufacturers
• We determine “early adapter” and strategic account prospects
• We will develop marketing materials and write communications
• We make sales presentations and sales calls
• We negotiate royalty fees
• We build prototypes
• We evaluate distribution alternatives
• We locate manufacturing sources
• We identify venture capital

Request a free consultation

BUSINESSES

Product Launch Services (PLS) helps businesses increase their revenues at early launch by developing a plan to optimize early customer acquisition. If you are entering a new market or need to reposition an existing product, PLS will help you determine where to best focus your resources to maximize profitability. If you are short on resources, we will help you identify and locate them.

The marketplace is increasingly competitive. The race for early revenue in all market segments is tough. Often an organization’s technical and marketing skills and talents are not balanced.

Further, the skill set required to acquire early adopter and early revenue in new markets is highly specialized. A common and expensive mistake many startups and businesses make is to cross-utilize their technical staff to market and sell to customers. This rarely works well but is practiced frequently because startups don’t have the money to pay professional sales and marketing staff.

Now you can outsource this function to PLS and when you have developed references, a revenue stream, a selling methodology and you have the funds available then you can hire your own team. PLS will help you identify and transition to your internal sales and marketing team.

Increase Revenues

PLS offers over 25 years experience in bringing technical products to market. We can help you:

• We create messaging to differentiate your product with unique value propositions, develop case studies, flash demos and other useful sales tools
• We identify and win strategic accounts and references utilizing your existing executive and sales talent or teaming with our professionals
• We identify market segmentations that offer a fast path to revenue and profits
• We develop distribution channels.

Identify Venture Capital

During 2007, 235 U.S. venture capital firms raised $34.7 billion, marking the highest level of activity seen since 2001. The goal of those VC dollars is to turn thousands of good business and software ideas and inventions into profitable start-ups. Despite tough economic times, VCs are always looking for good investments and companies are always looking for ways to improve their product offering and profitability. We can help you develop your “pitch” or we can pitch for you!

Do you worry about fees?

We offer affordable and flexible pricing designed for startups - ranging from commission-only engagements, hourly fees or a combination.

Request a free consultation

SOFTWARE DEVELOPERS

The cost of sales for startup software companies often exceeds 55% of margin. The type of sales talent required to develop initial strategic customers wins is dramatically different the sales skills required once a product is more established. Early strategic customer wins validate customer needs being met, ROI metrics, key messaging, competitive differentiators, and help build credibility. Product Launch Services (PLS) provides software developers with sales and marketing expertise to optimize the sales process, to increase revenues and contain the cost of sales.

PLS provides a menu of options to offers entrepreneurs the level of outsourcing that makes the most strategic sense. It is highly flexible to allow the entrepreneur the ability to maintain customer control and dial up or dial down their sales efforts.

Product Launch Services provides:

• Sales
  • Consulting to define the appropriate sales process and talent for your product
  • Consulting to entrepreneurs to prepare them for early sales to strategic accounts
  • Outsource direct sales for start-ups
  • Direct sales to Fortune 500 and strategic accounts
  • Direct sales to vertical industries
  • Creation of a distribution channel (such as Value Added Reseller)
  • Lead generation
• Sales Tools
  • Flash demos
  • Direct Internet Prospecting
  • Sales consulting

Fees: Flexible ranging from commission-only engagements, hourly fees or combination

Request a free consultation

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